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Apple's Pro and Tell event: Live updates as we wait to see a MacBook Pro with a…

Primary documents, neutrally analyzed, plus the facts and quotes compiled from the coverage — one searchable base, organized by topic and anchored to when things happened.

exported Nov 6 08:06 UTClast dossier Aug 3, 2026711 documents11,419 topics

80 facts and 13 quotes compiled from the coverage on this topic.

Facts & quotes from the coverage

Compiled from every article the pipeline has read on this topic — deduplicated across sources, tagged with how many independent outlets assert each fact and each source's credibility. Background for the reporting, not a substitute for the primary documents above.

  • The 14-inch model starts at $2,899, and the 16-inch at $3,399.

    3× corroboratedcred 7.2[1][2][3]2026-10-28

  • Apple launched a new touchscreen MacBook Pro starting at $2,899.

    cred 7.8[1]2026-10-28

  • The new MacBook Pro features a PROLED XDR Display in 14-inch and 16-inch sizes.

    cred 7.8[1]2026-10-28

  • It is powered by M5 Pro and M5 Max chips, with up to 128GB of unified memory and 16TB of storage.

    cred 7.8[1]2026-10-28

  • The display has 2,000 nits peak HDR and SDR brightness and a 10,000,000:1 contrast ratio.

    cred 7.8[1]2026-10-28

  • The 14-inch model weighs 3.0 pounds (1.38 kg), and the 16-inch model weighs 4.0 pounds (1.82 kg).

    cred 7.8[1]2026-10-28

  • Both models feature three Thunderbolt 5 ports, an HDMI port, an SDXC card slot, MagSafe, and a headphone jack.

    cred 7.8[1]2026-10-28

  • The Touchscreen MacBook Pro 14-inch starts at $2,899, and the 16-inch version starts at $3,399.

    cred 7.8[1]2026-10-28

  • Consumers can preorder from October 30 and receive the device starting November 6.

    cred 7.8[1]2026-10-28

  • The new Touchscreen MacBook marks two product launches for new CEO John Ternus.

    cred 7.8[1]2026-10-28

  • Rumors of a touchscreen Mac started nearly three years before the introduction.

    cred 7.8[1]2026-10-28

  • Apple announced a first major MacBook Pro redesign in more than five years.

    cred 7.5[1]2026-10-28

  • The redesign includes an OLED display and a touchscreen for macOS.

    cred 7.5[1]2026-10-28

  • The OLED display is called the PROLED XDR and can achieve 2,000 nits of maximum brightness.

    cred 7.5[1]2026-10-28

  • The display has a 10,000,000:1 contrast ratio.

    cred 7.5[1]2026-10-28

  • The 14-inch model weighs 3 pounds, down from previous models.

    cred 7.5[1]2026-10-28

  • The display retains a 120 Hz variable refresh rate.

    cred 7.5[1]2026-10-28

  • Apple has unveiled its first OLED MacBook Pro laptops with a 'PROLED XDR' screen.

    cred 7.2[1]2026-10-28

  • The screen uses a 'Tandem OLED' panel with two layers of organic light-emitting diodes.

    cred 7.2[1]2026-10-28

  • The display can reach up to 2,000 nits of peak HDR brightness and 1,000 nits of sustained fullscreen brightness.

    cred 7.2[1]2026-10-28

  • The contrast ratio is 10,000,000:1, compared to the iPad Pro's 2,000,000:1.

    cred 7.2[1]2026-10-28

  • The display engine is built into the M5 Pro and M5 Max chips.

    cred 7.2[1]2026-10-28

  • Refresh rates range from 10Hz to 120Hz with specific options for filmmakers.

    cred 7.2[1]2026-10-28

  • The screen can achieve over 80% of the BT.2020 color gamut.

    cred 7.2[1]2026-10-28

  • Apple has released a full technical paper on the new displays.

    cred 7.2[1]2026-10-28

  • Apple's new CEO, John Ternus, discusses the touchscreen MacBook Pro.

    cred 7.2[1]2026-10-28

  • The new MacBook Pro features a PROLED XDR Display, M5 Pro or M5 Max chip, and a touch display.

    cred 7.2[1]2026-10-28

  • Apple executives previously opposed touch displays on Macs, citing ergonomic and interface concerns.

    cred 7.2[1]2026-10-28

  • Apple conducted user tests and concluded touch was not the right thing to do.

    cred 7.2[1]2026-10-28

  • The new MacBook Pro addresses Schiller's concerns with a redesigned menu bar and thermal system.

    cred 7.2[1]2026-10-28

  • Apple's executives, Johny Srouji and Greg Joswiak, acknowledge touch was overdue for pro users.

    cred 7.2[1]2026-10-28

  • The new display has an anti-reflective coating and is lighter than previous models.

    cred 7.2[1]2026-10-28

  • Apple announced new MacBook Pro M5 Pro and M5 Max with touchscreen OLED display.

    cred 7.2[1]2026-10-28

  • The laptops are available for preorder starting at $2,899.

    cred 7.2[1]2026-10-28

  • The displays feature ProLED XDR technology with 2,000 nits brightness and 120Hz refresh rate.

    cred 7.2[1]2026-10-28

  • The laptops come in 14- and 16-inch sizes with up to 128GB of unified memory.

    cred 7.2[1]2026-10-28

  • The new displays use ProMotion technology for adaptive refresh rates.

    cred 7.2[1]2026-10-28

  • The new MacBook Pros are now available for preorder with general availability on Nov. 6.

    cred 7.2[1]2026-10-28

  • Steve Jobs previously criticized touchscreen laptops as ergonomically terrible

    cred 7.0[1]2026-10-28

  • The 16-inch MacBook Pro PROLED XDR can be purchased for $14,549.

    cred 7.0[1]2026-10-28

  • It features an M5 Max chip with 18-core CPU and 40-core GPU.

    cred 7.0[1]2026-10-28

  • The laptop includes 128 GB RAM and 16 TB storage.

    cred 7.0[1]2026-10-28

  • A 140-watt power brick is included in the package.

    cred 7.0[1]2026-10-28

  • Financing options include Apple Card monthly payments starting at $1,212 per month.

    cred 7.0[1]2026-10-28

  • Leasing options through the Apple Upgrade Program cost around $332 over 36 months.

    cred 7.0[1]2026-10-28

  • The 14-inch MacBook Pro PROLED XDR starts at $2,899.

    cred 7.0[1]2026-10-28

  • The regular non-touch 14-inch model starts at $1,999.

    cred 7.0[1]2026-10-28

  • Apple launches new MacBook Pro with touchscreen and OLED display

    cred 7.0[1]2026-10-28

  • The new models use M5 Pro and M5 Max chips

    cred 7.0[1]2026-10-28

  • The 14-inch MacBook Pro is 3 pounds, 0.5 pounds lighter than before

    cred 7.0[1]2026-10-28

  • The 16-inch MacBook Pro is 4 pounds, 0.7 pounds lighter than before

    cred 7.0[1]2026-10-28

  • The displays have ProMotion with refresh rates between 10 Hz and 120 Hz

    cred 7.0[1]2026-10-28

  • Apple claims 2,000 nits of peak brightness and a 10,000,000:1 contrast ratio

    cred 7.0[1]2026-10-28

  • The new laptops include Dynamic Island and light-up Apple logos

    cred 7.0[1]2026-10-28

  • Apple's CEO John Ternus has launched several new products recently

    cred 7.0[1]2026-10-28

  • The screen does not support Apple Pencil and cannot be used as a tablet.

    cred 6.8[1]2026-10-28

  • The 14-inch model weighs 3 pounds, and the 16-inch weighs 4 pounds.

    cred 6.8[1]2026-10-28

  • The display has a contrast ratio of 10,000,000:1 and can reach 2,000 nits peak brightness.

    cred 6.8[1]2026-10-28

  • The screen supports touchscreen functionality with macOS 27 updates.

    cred 6.8[1]2026-10-28

  • Apple did not mention Steve Jobs' previous touchscreen concerns in its presentation.

    cred 6.8[1]2026-10-28

  • The M5 Max chip outperforms Nvidia's N1X chip in raw benchmarks.

    cred 6.8[1]2026-10-28

  • Apple released a redesigned MacBook Pro with a PROLED XDR display.

    cred 6.8[1]2026-10-28

  • The top-end model with M5 Max chip and OLED display is priced at $4,499.

    cred 6.8[1]2026-10-28

  • The touchscreen here is Apple's new PROLED XDR display, which uses tandem OLED technology.

    cred 6.2[1]2026-10-28

  • Apple is expected to unveil a MacBook Pro with a touchscreen today.

    cred 6.2[1]2026-10-28

  • The new MacBook Pro with PROLED XDR Display starts at $2,899 for the 14-inch with M5 Pro, or $3,399 for the 16-inch with M5 Pro.

    cred 6.2[1]2026-10-28

  • The 16-inch model with M5 Max, 18-core CPU, 40-core GPU, 128GB RAM, 16TB of storage, and nano-etched glass will set you back $14,549.

    cred 6.2[1]2026-10-28

  • The new MacBook Pro with PROLED XDR Display will be available starting November 6th.

    cred 6.2[1]2026-10-28

  • The 14-inch model weighs 3lbs, and the 16-inch model weighs 4lbs.

    cred 5.5[1]2026-10-28

  • Apple unveiled touchscreen MacBook Pro models on October 28, 2023, in Los Angeles.

    cred 5.5[1]2026-10-28

  • Pre-orders are live, with shipping on November 6.

    cred 5.5[1]2026-10-28

  • The touchscreen MacBook Pro starts at $2,899 for the 14-inch and $3,399 for the 16-inch.

    cred 5.5[1]2026-10-28

  • The laptops feature PROLED tandem OLED displays with a glowing Apple logo that lights up when opened.

    cred 5.5[1]2026-10-28

  • The new models are 14-inch and 16-inch, running M5 Pro and M5 Max Apple silicon.

    cred 5.5[1]2026-10-28

  • Mark Gurman explains (Source: Bloomberg)

    cred 5.0[1]2026-10-28

  • Apple unveiled an overhauled MacBook Pro with a touch screen

    cred 5.0[1]2026-10-28

  • The new machine features a light-up Apple logo, tandem OLED, and touch input on the display.

    cred 3.0 ⚠[1]2026-10-28

  • Pricing for the new laptop starts at $289,9 for the 14-inch model.

    cred 3.0 ⚠[1]2026-10-28

  • Apple has unveiled its first touchscreen MacBook Pro.

    cred 3.0 ⚠[1]2026-10-28

  • It runs on the M5 Pro and M5 Max chips.

    cred 3.0 ⚠[1]2026-10-28

Quotes

  • “These two worlds are different on purpose, and that’s a good thing—we can optimize around the best experience for each of those and not try to mesh them together into a least-common-denominator experience.”— Phil Schiller [1]
  • “We’ve been working on these products for quite some time.”— John Ternus [1]
  • “If you’re working on something easy, you’re wasting your time.”— Johny Srouji [1]
  • “Apple claims 2,000 nits of peak brightness and a 10,000,000:1 contrast ratio for intensely deep blacks.”— Apple [1]
  • “Apple's own apps are already set to work with touch out of the box, and the company says many other apps will already work right away, including Notion, Canva, Zoom, Microsoft Word, Excel, PowerPoint, Adobe Lightroom, DaVinci Resolve, Blender, and more.”— Apple [1]
  • “Steve Jobs, at an event introducing Mac OS X Lion in 2010, called laptops with touchscreens 'ergonomically terrible', claiming that 'after an extended period of time, your arm wants to fall off.'”— Apple [1]
  • “We've done tons of user testing on this, and it turns out it doesn't work… It gives a great demo, but after a short period of time you start to fatigue, and after an extended period of time your arm wants to fall off.”— Steve Jobs [1]
  • “The touchscreen here is Apple's new PROLED XDR display, which according to the (freshly dropped) press release 'uses tandem OLED technology and advances it with breakthrough innovations in every layer, advanced algorithms in the display engine, and a state-of-the-art factory calibration process to deliver Extreme Dynamic Range (XDR) and stunning visual fidelity.'”— Apple [1]
  • “Apple apps are optimized for the new MacBook Pro, and many existing apps work with Touch right away, because macOS automatically translates touches into clicks.”— Apple [1]
  • “The Mac has never been better, and never been stronger.”— John Ternus [1]
  • “You will pay for the privilege of touch.”— Lance Ulanoff [1]
  • “I played touchscreen piano with all my fingers.”— Lance Ulanoff [1]
  • “It felt totally natural to tap, swipe, gesture with three fingers, pinch, zoom, and more on a MacBook Pro display.”— Lance Ulanoff [1]