Data Privacy

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• Who’s buying your personal data: Disney, GM, your insurer and bank. Here’s what they getthemarkup.org · cred 7/10

  Consumers asked a major data broker for their files. What they got back shows interest in how fat they are, how much they drink, and how likely they are to get a mammogram, among many other characteristics.

  • · Acxiom is an Arkansas-based data broker that claims to have data on billions of people.
  • · Acxiom uses data to make predictions in over 3,000 categories, including alcohol usage and likelihood of purchasing a Tesla Cyber Truck.
• Data brokers have detailed files on you. Here’s what’s in them — and how it impacts youthemarkup.org · cred 7/10

  Data brokers collect thousands of details about your finances, health and habits. See what’s in your profile, who buys it and how companies use it.

  • · New privacy laws in several states require brokers to disclose companies that purchased user data.
  • · The investigation reviewed personal data reports from hundreds of volunteers.

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